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BBUS 489

I designed digital business lab as the capstone course for the undergraduate MIS concentration. IT has the potential to change the landscape of global competition, increase productivity, change industry structure, make markets more efficient, and alter a firm’s competitive position. IT can increase the efficiency of every business activity from product design, production, purchasing, marketing, customer/supplier relationships to human resource management. Indeed, the rapid rate of IT innovation, massive investments in the IT infrastructure and applications, conflicting viewpoints regarding the value of IT and the massive erosion of technology related wealth raise a gamut of issues for managers in user organizations, financial institutions, vendor organizations and consulting firms:  Do IT and the Internet change basic economic principles and strategies? Does the ability to search, seek and share information regardless of time, space and geographical differences increase market efficiency? Is such efficiency beneficial to all market participants? How and where can IT benefit an organization? How should a firm proceed to transform itself into an electronic business? Are there any killer applications that can still justify large investments in IT infrastructure (e.g., to support 4th generation wireless)? Which types of information technologies hold promise for the future? This course has been designed to provide frameworks and underlying principles to address these and other related issues.

Digital business lab includes a technical project and assignments to support this core. Similar to my graduate-level course, required materials include a textbook, and five Harvard cases. Students are assessed based on their project presentation, final report, eighteen small assignments (one for each book chapter), and case write-ups. This course also has been a repeating success story with student evaluations as high as 4.9/5, average 4.8/5, and challenge and engagement index 5.8/7.